{"id":116,"date":"2023-07-29T00:15:22","date_gmt":"2023-07-29T03:15:22","guid":{"rendered":"https:\/\/iderea.xyz\/?p=116"},"modified":"2024-10-01T16:35:14","modified_gmt":"2024-10-01T19:35:14","slug":"totem-publicitario","status":"publish","type":"post","link":"https:\/\/iderea.xyz\/en\/totem-publicitario\/","title":{"rendered":"Advertising Stand"},"content":{"rendered":"<div class=\"wp-block-stackable-image alignfull stk-block-image stk-block stk-48dcb09\" data-block-id=\"48dcb09\"><style>.stk-48dcb09{margin-top:-90px !important}.stk-48dcb09 .stk-img-wrapper{height:100% !important}.stk-48dcb09 .stk-img-wrapper img{object-position:9% 100% !important}@media screen and (max-width:1199px){.stk-48dcb09{min-height:400px !important;margin-top:-60px !important;margin-bottom:0px !important}}@media screen and (max-width:689px){.stk-48dcb09{min-height:0px !important;margin-top:-30px !important;margin-bottom:0px !important}.stk-48dcb09 .stk-img-wrapper{height:273px !important}.stk-48dcb09 .stk-img-wrapper img{object-position:28.000000000000004% 51% !important}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-2026\" src=\"https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.4.webp\" width=\"1600\" height=\"626\" srcset=\"https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.4.webp 1600w, https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.4-300x117.webp 300w, https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.4-1024x401.webp 1024w, https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.4-768x300.webp 768w, https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.4-1536x601.webp 1536w, https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.4-18x7.webp 18w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-d431699\" data-block-id=\"d431699\"><style>.stk-d431699{margin-bottom:50px !important}@media screen and (max-width:1199px){.stk-d431699{margin-bottom:20px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-d431699-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-931d785\" data-v=\"4\" data-block-id=\"931d785\"><style>@media screen and (min-width:690px){.stk-931d785{flex:var(--stk-flex-grow,1) 1 calc(50% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-931d785-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-931d785-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-262d848\" id=\"totem-publicitario\" data-block-id=\"262d848\"><style>.stk-262d848{margin-bottom:0px !important}.stk-262d848 .stk-block-heading__text{text-shadow:2px 2px 4px #00000033 !important;font-size:52px !important;font-weight:800 !important}@media screen and (max-width:1199px){.stk-262d848 .stk-block-heading__text{font-size:46px !important}}@media screen and (max-width:689px){.stk-262d848 .stk-block-heading__text{font-size:42px !important}}<\/style><h1 class=\"stk-block-heading__text\">Advertising Stand<\/h1><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-74d1316\" data-block-id=\"74d1316\"><style>.stk-74d1316{left:-8px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-74d1316-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9260ddf\" data-v=\"4\" data-block-id=\"9260ddf\"><style>.stk-9260ddf-inner-blocks{align-items:flex-start !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9260ddf-container stk--no-background stk--no-padding\"><div class=\"stk--column-flex stk-block-content stk-inner-blocks stk-9260ddf-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-47a59b2\" id=\"cliente\" data-block-id=\"47a59b2\"><style>.stk-47a59b2 .stk-block-heading__text{text-shadow:none !important;font-size:24px !important;color:var(--theme-palette-color-4,#1B476B) !important}@media screen and (max-width:1199px){.stk-47a59b2 .stk-block-heading__text{font-size:22px !important}}<\/style><h2 class=\"stk-block-heading__text has-text-color\">Client<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-7da0155\" id=\"travel-sud\" data-block-id=\"7da0155\"><style>.stk-7da0155 .stk-block-heading__text{font-size:20px !important}@media screen and (max-width:1199px){.stk-7da0155 .stk-block-heading__text{font-size:20px !important}}@media screen and (max-width:689px){.stk-7da0155 .stk-block-heading__text{font-size:15px !important}}<\/style><h3 class=\"stk-block-heading__text\">TravelSud<\/h3><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-de91a0a\" data-v=\"4\" data-block-id=\"de91a0a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-de91a0a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-de91a0a-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-08b0fff\" id=\"tipo-de-proyecto\" data-block-id=\"08b0fff\"><style>.stk-08b0fff .stk-block-heading__text{font-size:24px !important;color:var(--theme-palette-color-4,#1B476B) !important}.stk-08b0fff .stk-block-heading__top-line{width:0px !important}@media screen and (max-width:1199px){.stk-08b0fff{margin-bottom:0px !important}.stk-08b0fff .stk-block-heading__text{font-size:22px !important}}<\/style><h2 class=\"stk-block-heading__text has-text-color\">Project type<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-a5a3095\" id=\"diseno-de-producto-desarrollo-tecnico-visualizacion\" data-block-id=\"a5a3095\"><style>.stk-a5a3095 .stk-block-heading__text{font-size:15px !important}@media screen and (max-width:1199px){.stk-a5a3095 .stk-block-heading__text{font-size:12px !important}}@media screen and (max-width:689px){.stk-a5a3095 .stk-block-heading__text{font-size:14px !important}}<\/style><h3 class=\"stk-block-heading__text\">Product design,\nTechnical development,\nVisualization<\/h3><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ee6e9aa\" data-v=\"4\" data-block-id=\"ee6e9aa\"><style>.stk-ee6e9aa{align-self:center !important}@media screen and (min-width:690px){.stk-ee6e9aa{flex:var(--stk-flex-grow,1) 1 calc(50% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}@media screen and (max-width:689px){.stk-ee6e9aa{margin-bottom:50px !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ee6e9aa-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ee6e9aa-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c618d06\" data-block-id=\"c618d06\"><style>.stk-c618d06{overflow:hidden !important}<\/style><p class=\"stk-block-text__text\"><em>Conceptual design and manufacturing of a double-sided advertising structure with autonomous lighting for use on public pedestrian streets, on a human scale<\/em><\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\" data-block-type=\"core\">\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-6ad7b0f\" data-block-id=\"6ad7b0f\"><style>.stk-6ad7b0f{margin-bottom:70px !important}@media screen and (max-width:1199px){.stk-6ad7b0f{margin-bottom:0px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6ad7b0f-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-b98891b\" data-v=\"4\" data-block-id=\"b98891b\"><style>.stk-b98891b{align-self:center !important;align-items:flex-end !important;display:flex !important}@media screen and (min-width:690px){.stk-b98891b{flex:var(--stk-flex-grow,1) 1 calc(33.400000000000006% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b98891b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-b98891b-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0402afb\" data-block-id=\"0402afb\"><style>@media screen and (max-width:1199px){.stk-0402afb .stk-block-text__text{font-size:13px !important}}@media screen and (max-width:689px){.stk-0402afb .stk-block-text__text{font-size:13px !important}}<\/style><p class=\"stk-block-text__text\">The project improves the advertising experience for clients. <\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0d1b922\" data-block-id=\"0d1b922\"><style>@media screen and (max-width:1199px){.stk-0d1b922 .stk-block-text__text{font-size:13px !important}}@media screen and (max-width:689px){.stk-0d1b922 .stk-block-text__text{font-size:13px !important}}<\/style><p class=\"stk-block-text__text\">Currently, many promotions and advertisements are posted directly on store windows and do not have their own space. <br><br>This <strong>mobile <\/strong>stand seeks to take advantage of a space on the public road during the opening period of the premises, to show - through interchangeable vinyl - the required graphic communication.<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-825e6ad\" data-v=\"4\" data-block-id=\"825e6ad\"><style>@media screen and (min-width:690px){.stk-825e6ad{flex:var(--stk-flex-grow,1) 1 calc(66.6% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-825e6ad-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-825e6ad-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-b670613\" data-block-id=\"b670613\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-2003\" src=\"https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.2.webp\" width=\"1600\" height=\"991\" srcset=\"https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.2.webp 1600w, https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.2-300x186.webp 300w, https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.2-1024x634.webp 1024w, https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.2-768x476.webp 768w, https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.2-1536x951.webp 1536w, https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.2-18x12.webp 18w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-421cee8\" data-block-id=\"421cee8\"><style>.stk-421cee8{margin-bottom:40px !important}.stk-421cee8 .stk-img-wrapper{width:600px !important}@media screen and (max-width:689px){.stk-421cee8 .stk-img-wrapper{width:100% !important}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-1988\" src=\"https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.5.webp\" width=\"1600\" height=\"2320\" srcset=\"https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.5.webp 1600w, https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.5-207x300.webp 207w, https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.5-706x1024.webp 706w, https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.5-768x1114.webp 768w, https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.5-1059x1536.webp 1059w, https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.5-1412x2048.webp 1412w, https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.5-8x12.webp 8w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-219ea16\" data-block-id=\"219ea16\"><style>.stk-219ea16{margin-bottom:40px !important}@media screen and (max-width:1199px){.stk-219ea16{max-width:600px !important;margin-right:auto !important;margin-left:auto !important}.stk-219ea16 .stk-block-text__text{font-size:13px !important}}<\/style><p class=\"stk-block-text__text\">The product had to meet resistance to outdoor weather conditions (UV rays, light rains, possible vandalism, so the entire construction was planned in durable materials, choosing suitable exterior surface coatings: metallic materials, acrylic, rubber parts<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c38ad98\" id=\"despiece-del-totem\" data-block-id=\"c38ad98\"><h3 class=\"stk-block-heading__text\">Despiece del Totem<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-002a019\" data-block-id=\"002a019\"><style>.stk-002a019{margin-bottom:40px !important}.stk-002a019 .stk-img-wrapper{width:600px !important}@media screen and (max-width:689px){.stk-002a019 .stk-img-wrapper{width:100% !important}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-1989\" src=\"https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.6.webp\" width=\"1600\" height=\"2320\" srcset=\"https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.6.webp 1600w, https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.6-207x300.webp 207w, https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.6-706x1024.webp 706w, https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.6-768x1114.webp 768w, https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.6-1059x1536.webp 1059w, https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.6-1412x2048.webp 1412w, https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.6-8x12.webp 8w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e45103b\" data-block-id=\"e45103b\"><style>.stk-e45103b{margin-bottom:40px !important}@media screen and (max-width:1199px){.stk-e45103b{max-width:600px !important;margin-right:auto !important;margin-left:auto !important}.stk-e45103b .stk-block-text__text{font-size:13px !important}}<\/style><p class=\"stk-block-text__text\">A very important challenge in the conceptualization of the product was the incorporation of an autonomous lighting system, extremely necessary for periods of low light or darkness.<br><br>In this way, effective graphic communication between establishment and client can be extended to the maximum. A backlighting model was proposed, which allowed using the least possible space, obtaining homogeneous results. The lighting system is charged during the closing hours of the premises.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-b425031\" data-block-id=\"b425031\"><style>.stk-b425031{margin-bottom:40px !important}.stk-b425031 .stk-img-wrapper{width:600px !important}@media screen and (max-width:689px){.stk-b425031 .stk-img-wrapper{width:100% !important}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-1987\" src=\"https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.7.webp\" width=\"1600\" height=\"2320\" srcset=\"https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.7.webp 1600w, https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.7-207x300.webp 207w, https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.7-706x1024.webp 706w, https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.7-768x1114.webp 768w, https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.7-1059x1536.webp 1059w, https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.7-1412x2048.webp 1412w, https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.7-8x12.webp 8w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-992defa\" data-block-id=\"992defa\"><style>.stk-992defa{margin-bottom:40px !important}@media screen and (max-width:1199px){.stk-992defa{max-width:600px !important;margin-right:auto !important;margin-left:auto !important}.stk-992defa .stk-block-text__text{font-size:13px !important}}<\/style><p class=\"stk-block-text__text\">The result obtained was a comprehensive product, highly resistant and manufactured with local and fast processes, which meets all the requirements initially established by the client. Thinking about the components that could incur a failure and designing all systems for a <strong>fast <\/strong>replacement.<br><br>We also sought to obtain a minimum weight, to improve the transportation <strong>experience<\/strong>, placing the charging system on the base, which also helped reduce the center of gravity.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-9b64463\" data-block-id=\"9b64463\"><style>.stk-9b64463{margin-bottom:40px !important}.stk-9b64463 .stk-img-wrapper{width:600px !important}@media screen and (max-width:689px){.stk-9b64463 .stk-img-wrapper{width:100% !important}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-1983\" src=\"https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.8.webp\" width=\"1600\" height=\"2320\" alt=\"totem\" srcset=\"https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.8.webp 1600w, https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.8-207x300.webp 207w, https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.8-706x1024.webp 706w, https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.8-768x1114.webp 768w, https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.8-1059x1536.webp 1059w, https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.8-1412x2048.webp 1412w, https:\/\/iderea.xyz\/wp-content\/uploads\/2024\/01\/Totem_Publicitario.8-8x12.webp 8w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-a5559be\" data-block-id=\"a5559be\"><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button has-text-align-center stk-block stk-daaf95a\" data-block-id=\"daaf95a\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/iderea.xyz\/en\/proyectos\/\"><span class=\"stk-button__inner-text\">Volver a Proyectos<\/span><\/a><\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>T\u00f3tem Publicitario Cliente TravelSud Tipo de proyecto Dise\u00f1o de producto, Desarrollo t\u00e9cnico, Visualizaci\u00f3n Dise\u00f1o conceptual y para la manufactura de una estructura publicitaria doble cara con iluminaci\u00f3n aut\u00f3noma para uso en via publica peatonal, de escala humana El proyecto mejora la experiencia publicitaria para los clientes. 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