Design Process
User centered Creativity
01
Comprehend
Identificar y jerarquizar las necesidades del usuario y el proyecto.
Escuchar, preguntar y poner en crítica todos los conceptos, para generar las opportunities en el Proceso de Diseño.
02
Define
Clarification and delimitation of the key elements identified in the initial phase: Brief & PDS
Specific design objectives are defined, parameters are established, and user aspirations are articulated.
03
Generate
Ideas to Reality.
Generation of high value proposals that have an interconnection between functionality and aesthetics.
Create integrated solutions that embrace the complete user experience.
04
Validate
Ensure that proposals resonate with users.
Details are evaluated and refined to ensure that each materialized concept meets or exceeds user expectations, generating exceptional value.
