Advertising Stand
Client
TravelSud
Project type
Product design, Technical development, Visualization
Conceptual design and manufacturing of a double-sided advertising structure with autonomous lighting for use on public pedestrian streets, on a human scale
The project improves the advertising experience for clients.
Currently, many promotions and advertisements are posted directly on store windows and do not have their own space.
This mobile stand seeks to take advantage of a space on the public road during the opening period of the premises, to show - through interchangeable vinyl - the required graphic communication.
The product had to meet resistance to outdoor weather conditions (UV rays, light rains, possible vandalism, so the entire construction was planned in durable materials, choosing suitable exterior surface coatings: metallic materials, acrylic, rubber parts
Despiece del Totem
A very important challenge in the conceptualization of the product was the incorporation of an autonomous lighting system, extremely necessary for periods of low light or darkness.
In this way, effective graphic communication between establishment and client can be extended to the maximum. A backlighting model was proposed, which allowed using the least possible space, obtaining homogeneous results. The lighting system is charged during the closing hours of the premises.
The result obtained was a comprehensive product, highly resistant and manufactured with local and fast processes, which meets all the requirements initially established by the client. Thinking about the components that could incur a failure and designing all systems for a fast replacement.
We also sought to obtain a minimum weight, to improve the transportation experience, placing the charging system on the base, which also helped reduce the center of gravity.
